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"You turn 360 (degrees) and there's nothing," she said. No cellphone reception, so you're transported - Floria Sigismondi, director for Rihanna's Sledgehammer video You turn 360 (degrees) and there's nothing. The striking backdrop of unusual rock formations has been used for films such as Battlestar Galactica and Star Trek V: The Final Frontier. The video was shot about a four-hour drive from L.A., at Trona Pinnacles in the California desert. Sigismondi didn't have to go far to capture the ethereal effect she was going for. "Really it's a story about transcendence," said Sigismondi, who grew up watching the Star Trek series.įloria Sigismondi, centre, has directed music videos for David Bowie, Justin Timberlake and Christina Aguilera among others.
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Rihanna becomes a "mystical being" in the video for the ballad, written by Sia, who can "harness the power" to manipulate rocks, sand and earth, eventually becoming one with the universe. "The lyrics of the song and this new Star Trek are all about breaking through the boundaries and breaking through your goals that you set and when things don't fit anymore, it's just moving through them," she told the CBC in Los Angeles, where she's based.
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The Italian-Canadian director said she'd been playing with the idea of an "otherworldly planet" for a while in her head and doing a music video for Rihanna's Star Trek Beyond track Sledgehammer was the perfect opportunity to explore the theme. She's worked with some of music's biggest stars including Justin Timberlake, David Bowie and Katy Perry, but Floria Sigismondi went deep into the unknown for her latest feat: making the first-ever music video shot entirely for IMAX.